Customer Marketing Manager

Reports to: Head of Customer Marketing

• Implementation of paid and direct marketing customer acquisition strategies (SEO, social media, video, content, retargeting etc) across all digital channels including organic search, paid search, paid social media and email. 
• Working alongside Creative Content Producer to execute organic lead generation social media campaigns
• Increasing web traffic and conversion to action across publishing, therapy, open enrolment and subscription acquisition
• Working alongside Creative Content Producer to execute organic lead generation social media campaigns for all direct to consumer products and services
• Own and execute email marketing campaigns and initiatives, including A/B testing, push notifications, SMS marketing, in app messaging and automations
• Lead experimentation and optimisation of effective and compelling winback email campaigns in Iterable (CRM) to re-engage customers and lapsed app subscriber
• Analysing and reporting data to measure campaign effectiveness
• Monitor campaign performance and make data-driven optimisations to improve ROAS and achieve KPIs
• Lead customers through defined journeys throughout the TSOL offering, reacting to behaviours and milestones to promote retention and loyalty

Measurable Objectives

Subscriptions: Acquisitions, CPA, ROAS
Web: Traffic, CPC, ROAS, Conversion to Action, Ave. Spend per Customer, Number of Bookings  (across publishing, therapy, open enrolment courses)
Email & SMS: Database growth, Open Rate, Unsubscribes, CTR, Conversion (sub, purchase,  booking)