London - Hybrid - Full Time
Job Description
Reporting to the Head of Customer Marketing, the Partnerships Marketing Manager will be responsible for engaging with third-party partners and retailers to create demand and drive awareness of all TSOL direct to customer products and services – Books and Products, Therapy and Subscription. The successful candidate will plan and execute innovative, commercially focused, multi channel campaigns and events that engage retailers, distributors and customers with our physical and digital content, and services.
The Role
Reports to: Head of Customer Marketing
- Identify and engage brand-aligned partners to work alongside to create demand and awareness of TSOL content and services
- Plan and deliver in-person and online events to engage the end customer with the TSOL brand, content and services
- Work alongside global book distributors to create and distribute marketing materials to support retailers consumer facing activities (including POS materials, window displays, promotions)
- Monitor campaign performance and make data-driven optimisations to improve ROAS and achieve KPIs
- Brief visual assets and email campaigns to support partnership engagement activities to relevant teams
- Proactively pursuing new marketing opportunities, new ways of reaching audiences and spotting commercial opportunities to increase sales through commercial partnerships and events
- Engage and direct external PR agencies for high-profile campaigns, as well as directly pitching for press coverage for TSOL content and services
- Work alongside Growth Manager and TSOL At Work team to maximise revenue opportunities from subscribers and corporate clients
Measurable Objectives
Content: Sales/acquisition, media reviews, customer reviews/feedback
Engagement: Brand awareness, product/services awareness, repeat purchases, LTV, TSOL brand promoters, database growth
Retailers: Number of TSOL Hubs, sales growth, increased reorders, lower returns, range stocked
Experience
A minimum of 5 years marketing or publicity experience, in publishing or content businesses / Experience of working with and managing third-parties to reach new audiences / Experience marketing physical and digital products and services / A good level of copywriting ability to be able to confidently deliver a written message / Understanding of content performance metrics and ability to use analytics tools to make data-driven decisions / Strong project and stakeholder management skills / Events experience beneficial
Qualities
A passion for emotional and mental wellbeing / Highly organised with the ability to handle multiple projects with changing priorities and deadlines / An excellent communicator, with strong presentation and interpersonal skills / Mission-driven, enjoy working in a team-focused environment, and always seeking ways to improve / Creative thinker, able to identify new opportunities and audiences Comfortable executing against a plan, and working with key stakeholders / Outgoing and driven work ethic with ability to work both independently or as part of a team
Superpower
Detail-oriented with an enthusiasm for problem-solving and continuous improvement
Salary
£50-55k dependent on experience
To Apply
Deadline for applications 5pm, Tuesday 20th August. Please click on the button above to send a cover letter with your CV, including a short overview of why you would like to work for The School of Life, your perception of the brand and what we offer to customers.
What you’ll get from us...
- To work with a diverse team of brilliant minds!
- A culture focused on growth & personal development
- £500 per year learning budget
- Hybrid working model with 2 days work in our office on Chancery Lane & use of other office spaces in the group
- Use of office gym, classes & sauna
- 25 days holiday + bank holidays
- Up to 5 days per year unpaid holiday
- 1 extra holiday day per year of service (after 2 years service, capped at 3 additional days)
- Copies of all our newly released books
- Participation in The School of Life personal development sessions
- Enhanced Maternity pay
- Socials & Lunches