Inspiring Leadership: Mastering the Art of Persuasion and Business Storytelling  – Workshop in Berlin

Two-day workshop | Next date: 8th – 9th May 2025 | Berlin

People don’t like being told what to do. Ideally, they’d like to be given a reason to wanting to do it. This is why communicating persuasively is key to mobilizing energy towards a goal and thus to effective leadership.

Being persuasive, however, is a skill that needs to be honed. It is not enough to have the facts on your side and to be able to deliver a compelling argument based on them. Change is often met with resistance. A product doesn’t sell itself simply because you can provide a list of its advantages. To the contrary, persuasion is a skill that requires emotional attunement to your audience, an ability to convey an impactful message, and to present facts and numbers in a storyline that earns our attention.

This is where the art of persuasion and storytelling comes in – not because we want to manipulate our audience into following our leadership, but because we want to give our ideas the best chance of being heard.

We designed this workshop to help you become a leader who can inspire others to trust their leadership. It provides a safe space to practice your skills of persuasion and teaches you the science of persuasion along with the most effective techniques of business storytelling.

This workshop is for you if you are

• A leader
• Any sort of business professional
• An entrepreneur
• Working in a sales or marketing team
• A public speaker
• Looking to enhance your communication and persuasion skills

Contents at a glance

• The psychology of persuasion: Delve into the psychology behind effective persuasion and influence. Uncover the cognitive triggers that engage your audience and compel them to act, whether it’s making a purchase, supporting an idea, or joining your cause.
• Crafting compelling narratives: Explore the fundamentals of storytelling and learn how to create narratives that resonate with your audience. Discover the art of weaving emotions, relatable characters, and compelling conflicts into your stories. Uncover a framework that can be applied in different contexts when telling stories.
• Communicating with purpose: Practice starting with why and inspiring with the deeper purpose behind your idea, project, or product.
• Building credibility: Understand the importance of establishing trust and credibility in your storytelling. Learn strategies to build rapport with your audience and create a connection that strengthens your persuasive efforts
• Dynamic presentation techniques: Hone your presentation skills to deliver your stories with impact. From body language to tone of voice, discover how to command attention and keep your audience engaged throughout your narrative
• Interactive storytelling exercises: Put theory into practice with hands-on exercises designed to enhance your storytelling abilities. Receive constructive feedback from experienced facilitators and fellow participants to refine your skills in real-time
• Adapting to different audiences: Explore the nuances of tailoring your stories for diverse audiences. Whether you’re addressing clients, colleagues, or stakeholders, discover how to adjust your narrative to resonate with different perspectives.