London - Hybrid - Full Time
Job Description
Reporting to the Head of Customer Marketing, the Customer Marketing Manager will be responsible for devising and implementing marketing campaigns to drive customer engagement to all TSOL direct to customer products and services – Books and Products, Therapy and Subscription. The successful candidate will use a variety of paid and direct marketing channels to engage with new and existing customers, drive increased awareness of the brand offering, convert prospects to customers and encourage customer retention and loyalty.
The Role
Reports to: Head of Customer Marketing
- Implementation of paid marketing strategy across all digital channels including organic, display, SEO, SEM, PPC and social media
- Increasing web traffic and conversion to action across publishing, therapy, open enrolment and subscription acquisition
- Analysing and reporting data to measure campaign effectiveness
- Monitor campaign performance and make data-driven optimisations to improve ROAS and achieve KPIs
- Own and execute email and SMS marketing campaigns and activities, including A/B testing
- Lead customers through defined journeys throughout the TSOL offering, reacting to behaviours and milestones to promote retention and loyalty
- Working alongside Growth Manager to execute email/SMS campaigns to subscribers
Measurable Objectives
Subscriptions: Acquisitions, CPA, ROAS
Web: Traffic, CPC, ROAS, Conversion to Action, Ave. Spend per Customer, Number of Bookings (across publishing, therapy, open enrolment courses)
Email & SMS: Database growth, Open Rate, Unsubscribes, CTR, Conversion (sub, purchase, booking)
Experience
A minimum of 5 years marketing experience, in campaign-focused roles combining paid marketing, SEO and email marketing / Experience developing, running and executing campaigns end-to-end / Experience marketing physical and digital products and services / Hands on experience with CRM and marketing automation tools / A level of copywriting ability to be able to confidently deliver a written message / Customer lifecycle management experience / Understanding of content performance metrics and ability to use analytics tools to make data-driven decisions / Strong stakeholder management experience
Qualities
A passion for emotional and mental wellbeing / Data-driven, with strong analytical skills and the ability to translate complex data into actionable strategies / A proven success in a performance marketing role / An excellent communicator, with strong presentation and interpersonal skills / Mission-driven, enjoy working in a team-focused environment, and always seeking ways to improve / Creative thinker Comfortable executing against a plan, and working with key stakeholders
Superpower
Detail-oriented with an enthusiasm for problem-solving and continuous improvement
Salary
£50-55k dependent on experience
To Apply
Please click on the button above to send a cover letter with your CV, including a short overview of why you would like to work for The School of Life, your perception of the brand and what we offer to customers.
What you’ll get from us...
- To work with a diverse team of brilliant minds!
- A culture focused on growth & personal development
- £500 per year learning budget
- Hybrid working model with 2 days work in our office on Chancery Lane & use of other office spaces in the group
- Use of office gym, classes & sauna
- 25 days holiday + bank holidays
- Up to 5 days per year unpaid holiday
- 1 extra holiday day per year of service (after 2 years service, capped at 3 additional days)
- Copies of all our newly released books
- Participation in The School of Life personal development sessions
- Enhanced Maternity pay
- Socials & Lunches